Flowers, cards and a dinner out are among the top choices to give and receive this Mother's Day, according to the annual Discover(R: 70.88, -0.15, -0.21%) Card Mother's Day Shopping Survey. The survey revealed a range of other Mother's Day-related shopping trends and consumer spending intentions.
"The Discover Card Mother's Day Survey found that consumers once again plan to recognize mom with both handmade and store-bought gifts," said Ryan Garton, director of customer insights at Discover Financial Services. "Our findings provide great ideas for those looking to buy the perfect gift, as well as the retailers who are supplying them."
Mother's Day Purchasing and Spending Intentions
Fifty-five percent of all respondents said they plan to purchase Mother's Day gifts this year and similar to last year, more men (59 percent) than women (51 percent) will do so. Looking at the women in their lives, 73 percent of men plan to purchase a gift for their mothers, 24 percent for their mothers-in-law, 45 percent for their wives, 7 percent for their daughters and 7 percent for their stepmothers.