Business as usual is not an option, media watchers said Monday as the CBC showed signs of emerging from a seven-week lockout that's fractured its television and radio audiences.
Heritage Minister Liza Frulla suggested the public broadcaster has suffered “collateral damage” and it's time to reassess where the CBC is headed.
“Because after seven weeks, I would say to re-launch the CBC.”
The Crown corporation reached a memorandum of agreement late Sunday night with about 5,500 employees who've been locked out since Aug. 15.
Negotiating the fine print of the tentative agreement continued Monday, with ratification votes expected to start Thursday and be completed by Sunday afternoon. It could be up to a week after ratification before regular programming hits the airwaves.
But the hard slog will continue for months, if not years, for a public broadcaster that had seen an erosion in market share even before the latest meltdown.
