The city launched a $600,000 marketing campaign to dispel the
image of Hamilton as a gritty industrial town. The campaign,
complete with theme song, included newspaper inserts as well as
bus and radio ads featuring the city's new slogan --
Reach, Dream, Rise, Shine.
Still, some say the money should have been spent making
real improvements to the city's core and infrastructure. Councillor Sam
Merulla said there is still a lot of work to
be done before Hamilton starts spending large amounts of money
on marketing.
He said the city's water system is crumbling and seniors
could use help paying their rising hydro bills.
"I would like to have seen that money used for
other priorities," Merulla said. "Instead, we've put all our apples
in one barrel."
He said he doesn't expect businesses to be snowed by
a slick ad campaign. The city should attract businesses by
sound governance and tax incentives, he said.
"If we have an environment that is conducive to their
bottom line, they will invest in Hamilton," he said. "They
will come." Source.
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